Perth Design Week 2026 under way with new identity created by Block

Perth Design Week returns for its fourth year with a new identity by founding partner Block, continuing a long-standing collaboration that has helped shape the event into a cornerstone of Western Australia’s cultural calendar.

Block has been involved since before the event’s inception, with Block Chief Creative Officer Mark Braddock working alongside founder Sandy Anghie to establish both the platform and its evolving identity.

For 2026, the identity has been evolved by Block Senior Creative Jack McAuliffe, translating the Design is Everywhere platform into a physical form.

At the centre is a perspex board – a transparent device that captures and refracts the city around it. Photographed by Olivia Pizzale-Bryce across urban Perth, the identity quite literally reflects the built environment. Light, colour and texture are not added – they are revealed. As Braddock notes, “from the outset, Perth Design Week has been about making design visible – not as something applied, but as something already present,” with this year’s identity simply reflecting the city back to itself.

Once again, the identity reinterprets the PDW ‘W’. The ‘W’ becomes a constructed journey across Perth – tracing a path from the edges of one of the world’s longest metropolitan areas back to the city’s centre. It is a gesture of movement and return – exploration and connection.

The result is an identity inseparable from its surroundings. The city is not a backdrop, but the material itself.

Perth Design Week itself has evolved in parallel. As Anghie describes it, the event has become “a platform where meaningful conversations about design, place and the future can happen at scale, championing Western Australian creativity and innovation.”

“Design is everywhere and for everyone,” she adds, “from the cities we navigate and the buildings we live in to the objects we use every day… Perth Design Week exists to make design visible and accessible, and to show how design can help shape a more sustainable, equitable and connected future.”

Now in its fourth year, Perth Design Week continues as a distributed program of talks, exhibitions and installations across the city.

Perth Design Week 2026 runs across multiple venues throughout Perth.

Program details are available here.

Credits
Client: Perth Design Week
Founder & Chair: Sandy Anghie
Agency: Block
Co-Founder & Chief Creative Officer: Mark Braddock
Senior Creative: Jack McAuliffe
Senior Project Manager: Nicole Beer
Senior Account Manager: Georgia Sharman
Account Coordinator: Yali Harris
Production
Photography: Olivia Pizzale-Bryce
Sign Painting: Smart Casual Signs