Perth creative Ryan Vergone with a modern take on tap beer

Imagine seeing your favourite brands come to life at the bar. Perth Creative and 2021 AWARD School Graduate Ryan Vergone has made that a reality.

“It’s the result of a love of beer and a passion for motion design. There are so many creative possibilities and opportunities for engagement beyond a static logo on a tap” said Ryan Vergone, co-founder of Vertek Innovations.

Ryan and his wife Shinae, each bringing specialised skills to their partnership, have spent four years from concept to market developing the Vertek LAB (Looped Animated Branding) digital tap decal.

Now Perth’s newest must-visit venue, Planet Royale, is showcasing 36 LAB digital decals on tap.

Planet Royale’s General Manager, George Gifford, said: “We spent $30k on murals, have three unique spaces, all anyone talks about is the Vertek digital decals, an instant talking point for patrons. The install, animation and final product turned out great and fit the theme perfectly”.

With strong potential to boost brand awareness, engagement and sales, the Vergones anticipate their bright and dynamic product being utilised for tap beers, cocktails and even wines. Vertek LAB digital decals are popping up all around the city so it will be impossible not to notice them soon at your favourite bar!