The media, marketing and creative industry in Perth has generated over $130,000 worth of social impact value in 2020 through the industry’s social purpose organisation UnLtd.
UnLtd connects the skills and resources of the media, marketing and creative industry with impactful charities working with at-risk kids. Since UnLtd’s launch in Perth earlier this year, over 120 individuals and over 20 companies across the industry have supported UnLtd through their events and social purpose partnership programs. The projects have included both skilled and unskilled volunteering as well as fundraising through the inaugural UnLtd Big Clash Perth cricket tournament in March.
Outcomes from the corporate social responsibility programs to date include Network 10 creating a TVC, providing CSA and in program activity for Radio Lollipop’s annual fundraising campaign; Columbus creating a social media strategy and training and Nine Radio delivering live reads for Dismantle; Facebook creating a social media strategy and running a campaign for HeartKids WA and Network 10, NewsCorp, JCDecaux and Foxtel donating Arts & Crafts materials for Radio Lollipop. Many individual volunteers have also used their skills for good through the Good Deeds program helping UnLtd charity partners with bite-sized marketing projects.
Carol Morris, General Manager of UnLtd WA commented: “It’s been incredible to see the generosity of our industry even during a challenging time like COVID-19. By bringing the industry together and matching the amazing skills and resources of our industry with the needs of the charities helping young people at risk, we’ve created some impactful partnerships that will help the charities grow and reach even more children at risk.”
Paul Townsend from Network Ten said: “Giving back is an important part of our business and we’ve been active in this space through our 10 Gives workplace giving program created with UnLtd seven years ago. With UnLtd having an increased presence in Perth, this means we can work more intensely and effectively year round to help make a difference to organisations supporting disadvantaged youth that really need our help and expertise. It is such a rewarding opportunity to know we are generating meaningful value.”
Pat Ryan, CEO of Dismantle said: “We’re so grateful for the media, marketing & creative industry for lending their skills to us. Thanks to the generosity of this industry, we have been able to bring ten new young people at risk through our BikeRescue program and improve our grant applications through the creation of a corporate video and presentation templates. Building our awareness and having the ability to tell our story is paramount for future growth and we are working closely with a sensational team at Carat and Cooch Creative which we are really excited about.”