Pentanet revamps classic video piracy ad to educate Aussies on new age online predators
Perth based internet provider and cloud gaming company Pentanet has revamped the nineties classic piracy ad to help draw attention to Safer Internet Day 2022 and why online predators are harder to spot than ever.
The video creative was developed and produced by MITP and is a play on the former government ad that featured classic lines “you wouldn’t steal a handbag”.
New data research from Semrush found that of the nearly 120,000 searches each month from Aussies seeking support for online safety, one in five were for parental controls. This was higher on average than searches for malware, phishing scams and spyware.
“With multiple points of access via mobile, tablet, computer and more, it’s tougher than ever to keep on top of all your online activity and the content that you and your kids are consuming,” said Pentanet Chief Marketing Officer Alison Balch.
The research found the top questions Aussies were asking over the past four years included “how to put parental controls on ipad” (+1300%) and “does instagram have parental controls?” (+800%).
“The aim of our Safer Internet Day short video was to create an entertaining content piece that appeals to the nostalgic video piracy ad of the early noughties, in a bite-sized TikTok style execution to appeal to the younger generation, to encourage internet users of all generations to be more conscious of their online activity,” said Balch.
In addition to building a private wireless internet network in Perth, the company has also partnered with NVIDIA to launch the world’s leading cloud gaming platform GeForce NOW Powered by Pentanet in Australia. Since launch, there has been more than 46 million minutes of gameplay, and now Pentanet wants to encourage its subscribers to keep things fair and clean when gaming.
“While many parents are concerned about screen time, gaming is actually a great way to learn strategy and teamwork for kids. However, like in all sports, there are some players that don’t show the best sportsmanship,” said Balch.
On a daily basis, Twitch users are spending an average of three hours on the platform, compared to Netflix users who only spend an average of two hours streaming per day.
“With gaming becoming more accessible thanks to streaming platforms like GeForce NOW, we encourage parents to jump online themselves so they can better understand the games and players their kids are playing with. They might even find they had a hidden little gamer inside themselves,” said Balch.
4 Comments
Yikes…. so, you’re an ISP targeting gamers who are predominantly playing on landscape pc screens.
So then, why make a portrait 9:16 ad and then place it on Youtube when the player is landscape as well ?
I hope this was produced internally as surely no one would pay a company to create something that is so poor in execution?
So, the message is ‘Get serious about online safety’ and you chose…whatever this is? Do you presume ‘the youth’ need everything to feel like a funny meme otherwise they won’t pay attention? What happened to being clever? Borrowed interest (like changing the words in a famous song) is just lazy. I know MITP is clever enough to prove the ‘reach’ of something like this, but will it work to make the audience really consider their online safety? Seriously, will it? I have no idea if first-thought concepts and $2 production values are now considered ‘great content’. Am I out of touch?
I don’t know what is more embarrassing, the first comment not realising this is a TikTok/Insta campaign or the second comment not realising the deliberate made-by-your-mate approach.
@skinner meme – yeah, you way outta touch.