&Partners has rolled out the first burst of a campaign supporting The Australian Small Business Advisory Service (ASBAS) program. The Federal Government package is being delivered by Business Station, a national business advisory service.
ASBAS is an initiative designed to help smaller businesses compete and grow in the digital age. It offers a free initial consultation followed by subsidised workshops, online content and one-on-one consultations.
Rebecca Turnor, Marketing Manager at Business Station, said: “Many small businesses are exceptional at their core business, but are limited by their ability to connect, manage and communicate in the digital world. It’s understandable; Without the right support, entering this ever-evolving digital business environment can be a daunting prospect. That’s where Business Station and the Commonwealth funded ASBAS initiative can be invaluable. Small businesses can access the kind of business and digital expertise they may have previously felt was out of reach.”
&Partners developed the campaign platform ‘Good advice is free’ based on the insight that many small business owners rely on ‘sub-optimal’ advice from a host of sources, unqualified to offer such advice.
The campaign is designed to encourage small business owners to reach out and seek help from experts, rather than settle for advice from well-intentioned but unqualified friends, neighbours and relatives.
The media strategy was developed by Match and Wood, and has so far involved radio, press, social and digital display.
Business Station Marketing Manager: Rebecca Turnor
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Illustrator: Rachel Boon
Account Director: Sophie Brandsma
Sound Studio: Cue Sound
Sound Engineer: Nick Gallagher