The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2020.
The industry saw a total decrease of 39.4 per cent on net media revenue in 2020.
As previously reported, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million* for 2019, across the following categories:
Category figures 2020^^:
· Roadside Billboards (over and under 25 square metres) – $272.2 million
· Roadside Other (street furniture, bus/tram externals, small format) – $153.2 million
· Transport (including airports) – $62.4 million
· ^Retail, Lifestyle and Other – $78.7 million
Category figures 2019*:
· Roadside Billboards (over and under 25 square metres) – $369.4 million
· Roadside Other (street furniture, bus/tram externals, small format) – $266.5 million
· Transport (including airports) – $169.4 million
· ^Retail, Lifestyle and Other – $130.2 million
Digital Out of Home (DOOH) revenue accounts for 56.1 per cent of total net media revenue year-to-date, an increase over the recorded 55.8 per cent* for the same period last year.
* Previously released revenue figures have been adjusted to reflect changes in the OMA membership.
^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
^^ Figures may not add to total due to rounding.