Out of Home industry releases half year results for 2022: Revenue up over 19% on 2021 levels

The Out of Home (OOH) industry today announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.*

Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent* for the same period last year.

Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:

Category figures 2022^:
· Roadside Billboards (over and under 25 square metres) – $223.1 million
· Roadside Other (street furniture, bus/tram externals, small format) – $104.9 million
· Transport (including airports) – $39.9 million
· ^^Retail, Lifestyle and Other – $110.7 million

Category figures 2021*:
· Roadside Billboards (over and under 25 square metres) – $176.9 million
· Roadside Other (street furniture, bus/tram externals, small format) – $97.3 million
· Transport (including airports) – $27.2 million
· ^^Retail, Lifestyle and Other – $99.0 million

Category figures 2020*:
· Roadside Billboards (over and under 25 square metres) – $131.4 million
· Roadside Other (street furniture, bus/tram externals, small format) – $78.5 million
· Transport (including airports) – $44.1 million
· ^^Retail, Lifestyle and Other – $71.1 million

Category figures 2019*:
· Roadside Billboards (over and under 25 square metres) – $178.1 million
· Roadside Other (street furniture, bus/tram externals, small format) – $126.2 million
· Transport (including airports) – $84.0 million
· ^^Retail, Lifestyle and Other – $109.3 million