303 MullenLowe Perth make it through to the finalist stage of the 2023 APAC Effie Awards

Effie Asia Pacific has announced that 111 entries have emerged as finalists and will compete for top honours at this year’s APAC Effie Awards. Ogilvy Sydney leads the Aussie pack, with 12 finalists of Australia’s total haul of 25. Perth agency 303 MullenLowe has also made the cut with a finalist for “One Drink” for the Mental Health Commission.

This year’s finalists hail from 12 territories across Asia Pacific. At the top of the leader board is Australia with 25 finalists, followed by New Zealand with 20 finalists and India with 16 finalists.

Of the Australian finalists DDB Sydney has three, followed by BMF, The Monkeys and Akcelo with two apiece, while CHEP, Special, Leo Burnett and 303 Mullen Lowe Perth has one Finalist each.

The final round judging was led by the Awards Chairperson Kainaz Gazder of Procter & Gamble Asia Pacific, Middle East & Africa and the eight Heads of Jury – Annette Male of Meta, Anupriya Acharya of Publicis Groupe, Connie Chan of OMD China, Dennis Perez of Unilever, Sabrina Cheung of AXA Asia & Africa, Shubhranshu Singh of Tata Motors and Yupin Muntzing of VMLY&R Thailand. 116 judges participated in Round 2 Judging this year, many of whom attended in person in Singapore.

Says 2023 Awards Chairperson Kainaz Gazder: “A huge thank you to the Heads of Jury and 224 judges for their time and commitment towards selecting the most effective works in the Asia Pacific region. Their efforts and expertise are vital in keeping the bar high and setting the gold standard for marketing effectiveness in the industry. Furthermore, the increased number of panels meant there were less entries to be reviewed per panel and judges had more time to evaluate the merits of each case with the rigour that the Effies are known for. With that, I’m pleased to announce the finalists, and look forward to celebrating the winners at the Awards Gala in September.”

Returning for its 10th anniversary, the APAC Effie Awards is the region’s most prestigious accolade for marketing effectiveness. It continues to uphold the gold standard by rewarding the most effective marketing communication efforts in the region.

The full list of finalists can be accessed here, and the winners will be recognised at the Awards Gala at the Four Seasons Hotel Singapore on 29 September 2023. To access the latest competition updates, visit www.apaceffie.com.