NOVA’s Garry Dean joins State of Social ‘21

NOVA’s Garry Dean joins State of Social ‘21

If the idea of getting inside your customers’ heads in seconds sounds good, then Garry Dean’s workshop at State of Social ’21 will be music to your ears.


Join Dean for his workshop on Day Two of State of Social ’21 and he’ll share his passion for listener-focused advertising that’s impossible to ignore and hard to forget. From audience psychology to understanding how to say more by talking less, you’ll learn how to think of audio as a visual, interactive medium and hack your customers’ brains through their ears.

Group Manager of Creative Services at NOVA Entertainment, Dean is the writer, director and audio creative behind some of the most awarded and lauded comedy-and music-based ads on the airwaves in Perth.

Whether he’s driving trains through commercials, re-programming vibrators to play XXXmas songs, or burying dead bodies in ads, Dean has made a career out of pushing the sound barrier.

Dean joins Gabe Mach, Ben de Jonge, Scott Sanders and Zach Kangelaris on Day Two, when you have 12 workshops to choose from. Find out who else will be at Optus Stadium on 24 and 25 August.