Nova 93.7 bounces back to #1 overall in Survey 6, 2021

Nova returns to the top at #1 position with Mix 94.5 back to #2, followed closely by 96FM. Stela Media’s Marianne Stelmach, who has over two decades of radio industry experience, takes a closer look at the results of today’s GFK Radio Survey 6, 2021.

Nova has regained their #1 position for the fifth time this year even without any movement in their share percentages this survey. They are also #1 for All People 25 to 54. Nathan, Nat & Shaun are still dominating with their Breakfast show taking the #1 position. Despite a dip, Nova’s Drive Show with Kate, Tim & Joel have also retained their #1 position in Perth.

#1 Overall – Nova
#1 Breakfast – Nova’s Nathan, Nat & Shaun
#1 Drive – Nova’s Kate, Tim & Joel

Mix has slipped back to #2 position followed really closely by 96FM. Mix’s breakfast show with Pete, Matt & Kymba have maintained their #2 position even after a decrease in their share. Mix’s national Drive Show with Carrie Bickmore & Tommy Little also stayed in the #2 position. Mix has also maintained their #1 position in the Mornings and Afternoons.

96FM are continuing to bounce back with their overall share and their biggest audience growth in their 41 year history. Their Breakfast Show with Dean Clairs & Lisa Shaw has seen it’s highest share so far and has kept them in third position. 96FM are also #1 for all people 18 to 24 and 55 to 64 year olds.

6PR has stayed in the #4 position with a small dip across their sessions with the exception of Todd Johnson in Evenings having an increase of 0.8%. It has maintained it’s #1 position with all people 65+.

Triple M are now sitting back in the #5 position after being equal #6 in the last survey. The Breakfast Show with Basil, Xav & Jenna has been struggling to increase their audience numbers. The station’s strongest demo is 18 to 24 year olds where it had a strong increase of 1.5 points.

6IX has lost their momentum after moving up 2.4 points over the previous two surveys and had a dip of 1.5 points taking it to #6 position.

It will be interesting to see if 6IX and 6PR end up on the FM Band in 2022, which could really shake things up.

Weekends are dominated by Nova and 96FM with only a 0.1% difference respectively.

Nova – 13.1% (No Movement)
Mix 94.5 – 12.6% (0.8% Decrease)
96FM – 12.2% (0.4% Increase)
6PR – 7.5% (0.5% Decrease)
92.9 Triple M – 5.9% (0.4% Decrease)
6IX – 5.1% (1.5% Decrease)

Nova’s Nathan, Nat & Shaun – 14.6% (0.3% Increase)
Mix 94.5’s Pete, Matt & Kymba – 11.9% (1.7% Decrease)
96FM’s The Bunch with Clairsy & Lisa – 11.7% (0.2% Increase)
6PR’s Gareth Parker – 8.4% (0.8% Decrease)
92.9 Triple M with Basil, Xav & Jenna – 5.1% (0.3% Decrease)
6IX’s Ian Blackley – 4.4% (1.3% Decrease)

Cume Audience:

Nova has maintained the highest cume even with a decrease to their numbers. 96FM had a big increase with 19,000 new listeners getting closer to Mix 94.5, who have maintained the second highest Cume numbers.

Nova – 548,000 (24,000 Decrease)
Mix 94.5 – 480,000 (48,000 Decrease)
96FM – 448,000 (19,000 Increase)
92.9 Triple M – 273,000 (No Movement)
6PR – 188,000 (1,000 Increase)
6IX – 156,000 (4,000 Decrease)

Perth DAB+ Stations

Good to see digital listening increasing. 96FM 80’s and Nova’s Smooth channels are equally #1 with big increases.

96FM 80’s (ARN) 46,000 (15,000 Increase)
Smooth (Nova) 46,000 (12,000 Decrease)
Double J 28,000 (1,000 Decrease)
Coles Radio (Nova) 26,000 (9,000 Decrease)
Triple J Unearthed 23,000 (5,000 Increase)
MMM 90s (SCA) 21,000 (3,000 Increase)
MMM Classic Rock (SCA) 21,000 (7,000 Decrease)
Old School (SCA) 21,000 (No Movement)

Survey 6, 2021 was conducted by GFK for Commercial Radio Australia from Sunday July 11th to Saturday September 18th. AFL Finals were broadcast in September. There were no lockdowns in this time but the consistency of a few different border closures within some of the States.

Survey 7, 2021 results are due Tuesday 9th November.

Following a 25 year career at SCA, Fairfax, Macquarie Media, ARN and Nine, Marianne Stelmach (pictured below) recently launched media representation company Stela Media.