WPP’s The Brand Agency, Cannings Purple, Wavemaker and King Street hosted Hogarth Worldwide’s Director of Hogarth.io and Head of Advanced TV, Werner Huber, for a session on the future of AV production.
Huber, who recently relocated from Singapore to Perth, has over 20 years’ experience in building and managing world class advertising post production departments in the UK and Asia. Having pioneered the in-house low cost desktop video production model within BBDO & WPP, Huber now brings his expertise to running production innovation and future proofing Hogarth.
The event focused on some of the new production technologies being used behind the scenes at Hogarth Worldwide. Staff were given insights into AI and machine learning in video, virtual sets and synthetic humans, the role of real time AI generated imagery and personalised video automation. They also learned how these disruptive technologies help Hogarth Worldwide stay ahead in the dramatically changing world of media production.