Nine Perth, Mix94.5 & RAC Insurance launch unique Lego Masters “Brickheadz” campaign

LEGO Masters, is back on Channel 9, launching with a bang and easily winning its timeslot locally last night with key demos People 25-54 and People 16-39.

To further engage audiences, Nine Perth has collaborated with Mix94.5 breakfast and RAC Insurance to create a fun, unique co-promotion, “Pete Matt & Kymba’s Perth LEGO Brickheadz”, where, for the very first time, random Perthonalities are transformed into their mini LEGO likeness each night.

Viewers must watch LEGO Masters and Channel 9 for the nightly Perth Brickheadz, then listen to Mix94.5 breakfast the following morning for the cue to call. If they guess the name of the Perth Brickheadz correctly, they win $1,000 thanks to premium campaign sponsor, RAC Insurance.

The competition’s engaging watch-listen-win mechanic already has Perth talking with viewers correctly recognising 9News Weather Presenter Scherri-Lee Biggs (pictured) and former boxer Danny Green as the mystery Brickheadz earlier this week.

The talented team at West Coast LEGO User Group have once again provided Nine with their intricate expertise, skilfully piecing together each contesting Brickheadz, with more familiar Perthonalities set to pop up on our screens.

“Pete, Matt & Kymba’s Perth LEGO Brickheadz” co-promotion will run for three weeks, awarding over $10,000 worth of prize money. For further information, head to: www.mix.com.au/win

LEGO Masters continues tonight at 7.30pm on Channel 9.