Nine Perth extends HBF Run for a Reason partnership to 2026

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Nine Perth extends HBF Run for a Reason partnership to 2026

Nine Perth has announced its media partnership with WA’s biggest community charity running event, HBF Run for a Reason, will continue for another three years.


This announcement acknowledges the successful, innovative, and trusted collaboration between both premium brands since 2018, with health insurer HBF awarding Nine Perth the tender for the event through to 2026.

“In Nine Perth we’ve got a passionate and progressive partner, who like HBF, are committed to enhancing the wellbeing of West Aussies.” said Louisa Ross, Head of Brand and Events at HBF.

Nine Perth remains committed to supporting the local community, and together with HBF and their Run for a Reason will help to deliver real outcomes and make a positive impact to the lives of West Australians.

Nine Perth Managing Director, Clive Bingwa, said: “We are extremely proud to be aligned with such a strong brand, HBF, in Perth for the next three years. This collaboration represents a significant step forward in our mission to promote community initiatives.

“We look forward to continuing our work with the diligent team at HBF to deliver exceptional outcomes to benefit the WA community and ensure success continues for the much-loved HBF Run for a Reason.”

This year the HBF Run for a Reason, supported by Nine Perth, made its triumphant return in May after a three-year break, with more than 33,100 runners, walkers and wheelers helping to raise over $1.2 million for our important local charities.