Nine Perth has restructured its Nine Plus sales division to service, Direct Total Audio in Perth, appointing George Kailis to the newly created role of Group Business Director, Direct Radio Sales. Kailis’ role is effective immediately.
Kailis will work closely with 6PR’s direct client team to continue to drive growth, focused on providing market solutions to Perth’s small-to-medium business owners using Nine’s powerful radio asset.
Kailis brings a wealth of proven experience to the role having previously worked as a Sales Account Manager for over a decade at 96fm and 6PR, where he was nominated for a prestigious ACRA for Best Direct Salesperson for three consecutive years.
Ashley Earnshaw, Nine’s Director of Sales Total Audio, said: “At Nine we have continued to build talk for the next generation of listeners to create the best opportunities for brands to connect with our engaged audiences. It’s been a great year for 6PR, as we have grown the audience and share across Perth’s favourite news and talk station.
“This momentum continues with the addition of George as Group Business Director, Direct Radio Sales, for our direct radio team. He has extensive commercial and radio experience, as well as a unique understanding of the role that our audio platforms can play for advertisers.”
Kailis said: “My passion for Media Sales is as strong as ever and to be given the opportunity to reunite with 6PR, the very radio station I commenced with in 2010, is an incredible feeling. I look forward to working with the Nine radio team, meeting the clients and establishing new relationships in market, to ensure we deliver amazing results.”