New look revealed for as site cements itself as Nine’s digital home

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New look revealed for as site cements itself as Nine’s digital home

The biggest refresh ever seen to the homepage of one of Australia’s most popular websites,, has been revealed, with the new-look site further cementing it as the digital ‘home of Nine’ and a crucial part of the company’s digital future.


Launched this week, the refreshed site showcases the best in news, sport, lifestyle and entertainment with a crisp, clean and refocused page for its more than nine million readers a month*.

The mobile-first refresh has focussed on an entirely new look and feel with world-class design centred on user experience and content consumption. Key feature changes cover a new navigation bar, a wider desktop page, a more streamlined top stories section and a new focus on individual verticals. The page has also been optimised for fast delivery on mobile devices (image below), recognising‘s growing mobile audience.

The refresh is the biggest change to the homepage since 2014 and looks to answer evolving user and commercial needs. Over the next two months, a series of further innovations will be rolled out across the site. At its core will be Nine’s live television content and more seamlessly connecting audiences to our entire BVOD offering of 9Now.

Editorial Director, Kerrri Elstub, said: “We wanted our large and loyal audiences to be able to access more of the content they love from breaking news to our top rating tv programs including 9News bulletins, our award winning current affairs programs, WWOS, MAFS, The Block and our digital women’s lifestyle network, 9honey.

“Applying our extensive global market research in content design and consumption our long term company vision and strategy has led to these market leading changes.”

Head of Product for, Rory Kinsella, said: “We’re thrilled to have the new homepage live and to be able to continue to deliver the content our audiences love in a new and more modern format. It’s also been a great opportunity for us to update the underlying technology and provide the best user experience.”

*(Nielsen March 2022)