WA Meal Kit brand My Foodie Box, Significant Other Creative Agency (SOCA) and Rhythm Films have launched a new brand campaign which highlights the brand’s local origins, fresh produce, and sustainability credentials to the WA market.
“We work alongside other great WA brands like Dirty Clean Foods and Kailis Bros Seafood and have strong partnerships with farmers right across the state. More and more of our customers want to know where their food is sourced. My Foodie Box is tasty, local, ethically sourced, and sustainable – we think the team at SOCA and Rhythm Films have done a great job in capturing and telling that story for us”, says Mai Hughes, CEO and Co-Founder at My Foodie Box.
Cait Totten, Partnerships Director at SOCA, said: “Mai, Bryan, Alain, and the team at My Foodie Box have a great story to share. At its core, the My Foodie Box product is one of convenience and savvy logistics – they’ve done all the hard work gathering the best produce from the source, in fact, they’ll even have chef Yuki prepare your menus and put it at your front door, then come and recycle it for you – it’s the ultimate dinner time cheat code”.
Matt Wilson, Creative Partner at SOCA, said: “A great story always benefits from well- known storytelling devices – we decided to play with a more whimsical VO read and music bed and shot the whole spot at 50fps to give it a sense of heightened reality – a little like a children’s fable”.
Adam Rule, Director at Rhythm Films, says: “The team love working with SOCA. It’s always a pleasure to collaborate and make work together for a great WA brand in My Foodie Box. A nice job all round”.
The campaign has launched in WA, and extends across TV, BVOD, OOH, social media and digital.
Client: My Foodie Box
Advertising Manager – Alain Trabelsi CEO and Founder – Mai Hughes Chairman – Bryan Hughes
SOCA & Rhythm Films
Partnerships Director – Cait Totten
Creative Partner – Matt Wilson
Creative Partner – Luke Williams
Graphic Designer – Garreth Bennett
Director – Adam Rule
Producer – Kelvin Munro
DOP: Justin Griffiths
1st AC – Dan Stone
Asst Director – Gemma Rule
Audio – Justin Braine
Production Designer – Fran Middleton
Production Assistant – Alexandra Nell
Production Coordinator – Joe Wilkie
Gaffer – Andrew Piercy
Best Boy – Michael Sgro
HMU – Tenille Flintoff
Photography – Mauro Palmieri
Photographer Assistant – Dave Walters
Colour Grade – Caitlan O’Connor