Embarking on a visual out of home expression of inspiration and creativity, Edith Cowan University collaborated with Mural Media via Rare and Hearts & Science to unveil an eye-catching mural at the iconic Scarborough Beach.
Aptly titled “Unlock Your Superpower,” the mural’s colourful design offers a powerful alternative method of outdoor engagement, becoming a dynamic beacon of urban disruption.
Over two days, the Scarborough coastline witnessed the transformation of a blank canvas into a vibrant ECU mural, sparking spontaneous conversations and interactions amongst beachgoers and busy commuters.
Sam Fisher, Director of Mural Media, says: “Launching our Scarborough location with ECU has been such a great project to be involved in. The quick turnaround from inception to completion was amazing – full credit to the teams at Hearts & Science and Rare throughout the campaign build.”
Jo Draper, ECU Brand & Marketing Manager, said: “At ECU, our goal is to inspire the next generation of creative thinkers. Creative thinking is a critical skill relevant to every career and through the mural, at one of Perth’s most iconic locations, we hope to inspire everyone to explore and unlock their superpower of creative thinking.
Christos Cardovillis, Rare’s Senior Account Director, said: “When we heard about the opportunity to feature ECU in such a prominent location, we jumped at the chance. As an agency it was an exciting brief to convey ECU’s brand essence through a mural. ECU aims to inspire generations of creative thinkers and through the mural we aimed to visualise how creative thinking is the latent superpower that lives within us all”.
The mural will brighten the corner of West Coast Hwy & Scarborough Beach Road until early March.
Interim Chief Growth Officer: Julia Turner
Manager, Brand & Marketing: Jo Draper
Media: Mural Media
Directors: Sam Fisher & Andrew Fordham
Creative Agency: Rare
Illustrator: Will Schorer
Creative Director: Liz Hammond
Senior Account Director: Christos Cardovillis
Media Agency: Hearts & Science
General Manager: Joe Purdy