Moonsail’s “The Bus-ker” turned Transperth into the first act of Ed Sheeran’s tour

With Ed Sheeran playing two back-to-back shows in early 2026, Transperth tasked Moonsail with letting 100,000+ concert goers know that travel is included in their ticket.

The creative idea came from a simple observation – when punters head to the gig via public transport, Transperth becomes the very first part of their Ed Sheeran journey. Essentially, they’re the opening act.

And so, “The Bus-ker” was born, debuting with a banger single: “Travel Included to Ed Sheeran”. With a folksy pop sound (not unlike Sheeran himself) and a heartfelt message to concert goers, The Bus-ker quickly shot to prominence across the network.

“It’s a pretty exclusive group that gets to open for Ed Sheeran,” says Charlotte Hayes, Executive Director Customer Strategy and Communications, Public Transport Authority. “Moonsail’s idea presented a great opportunity to reach concert-goers with our message in a unique way”. Moonsail wrote the lyrics and oversaw production, then pushed The Bus-ker to the world with album artwork and a campaign that pulled audiences to the song and overall message.

“The Bus-ker is a creative idea that pushed well beyond a traditional campaign and we thank PTA for their belief in us to deliver on its potential.” says Moonsail ECD, Paul Coghlan “At Moonsail, we’re proud to support lateral creative industries, so the opportunity to centre our idea around launching a music single was one we jumped at”.

Travel Included to Ed Sheeran is available to stream now.

Credits
ECD: Paul Coghlan & Matt Nankivell
Creative Lead & Copywriting: Joe Wilkie
Art Direction: Paul Liam Donnelly
Producer: Sundeck Productions – Belinda De Corti
Singer/Songwriter/Composer: Timothy Nelson
Head of Client Partnerships: Samantha Hassall
Account Manager: Hannah O’Brien
Organic Content Creation: Bradley Scott & Janelle Sim
Client: Public Transport Authority
Charlotte Hayes (Lead Client), Executive Director Customer Strategy and Communications
Sophie Oliver, Manager Customer Communications
Bec Mungavin, Marketing and Communications Manager
Sameera Afzaal, Social Media & Digital Campaign Officer
Kate Violante, Marketing and Communications Officer