Moonsail adds the experienced Gerard Lougheed

Moonsail adds the experienced Gerard Lougheed

Off the back of sustained growth, one of WA’s fastest growing independent creative agency’s, Moonsail has welcomed the highly talented and experienced Gerard Lougheed (G) to head up the studio function of the business. Lougheed brings over 38 years’ experience in the industry, working in Dublin at JWT & Bates, London at Ogilvy & Mather then in Perth at Marketforce, MJB&B, Brand and most recently Rare, where he spent nearly 18 years.


Along with Irish limericks and golf banter, Lougheed’s remit will be growing the studio and delivery function, including the implementation of optimised operational delivery systems and processes, as well as the daily flow of creative outputs moving through to final art, print and dispatch.

This moment marks a significant milestone in Moonsail’s growth and capability, one the globally-minded agency is truly excited about.

Moonsail’s Co-Founder and Creative Partner, Matt Nankivell, said: “I had the pleasure of working with G many moons ago in the early days of Rare, and was always impressed with his craft, attention to detail and level of efficiency he built into the production process. The significance of this move for G after so many years at Rare is not lost on us and we are honoured and thrilled that he decided to start his next chapter with Moonsail, helping us supercharge our production capacity and capability.”

Lougheed said: “Very excited and honoured to be joining Moonsail. Not many agencies I would have left Rare for. Very impressed by the work they have done to date. Matt and Paul impressed me immensely with their vision for the future of Moonsail. Looking forward to taking Moonsail to the next level in the Perth, Eastern States and International markets.”

Paul Coghlan, Moonsail Co-Founder and Creative Partner, concluded: “G’s a great human with loads of energy so, naturally, a good cultural fit. He’s a stickler for details and craft as every studio manager should be, but it’s the immense knowledge and experience in systems, processes and delivery that truly excites us as we shift into the next gear of growth and capability.”