Mobile out-of-home advertising company Ads on Wheels has joined the suicide prevention crusade by pledging vital funds for Youth Focus counselling and mental health support services.
Launched in February, Ads on Wheels pays private drivers to display advertising on the back windows of their vehicles. Managed via a purpose-built app, campaigns can be targeted to geographical locations and specific demographics.
In its first five months, Ads on Wheels has already delivered campaigns for more than thirty organisations, including a recent pilot for the Road Safety Commission via Initiative using 50 cars within the Perth metropolitan area.
Director, Michael Palmer, said they were proud to support the important work Youth Focus does in helping to improve youth wellbeing and mental health in WA.
“Mental health has been something that has hit home for me personally. I have been through my own battles, and have lost friends to suicide as well. We know that mental health issues do not discriminate. That is why we have been driven to contribute to Youth Focus by pledging monthly donations; and by actively spreading awareness about the organisation’s specialist services that help young people.”
“We are incredibly grateful to Michael and the team at Ads on Wheels for their support and generosity,” said Youth Focus Chief Executive Officer, Arthur Papakotsias. “Without this sort of commitment, Youth Focus would not be able to provide as many young people in WA with counselling services and suicide prevention in schools.”
After a successful launch in Perth, the Ads on Wheels team is looking to expand to the eastern states and have campaigns running in the third quarter of this year.
Pictured : The Ads on Wheels team (LtoR) William Hallam, Daniel Schoonderwoerd, Jake Mirco and Michael Palmer.