MIX 94.5 shrugs off S1 and bounces back to #1 in Perth Radio Survey 2/2020

Mix 94.5 has bounced back emphatically from a disappointing Survey 1 and gone back to #1 in GfK Radio Survey 2, 2020 released today.

Mix 94.5 rose +2.5% from S1/2020 to reclaim #1 with a 12.6% Share P10+.

Nova 93.7 and 96FM were equal #2 on 12.0% but both lost P10+ Share, with Nova 93.7 dropping -2.0% and 96FM down -1.6%.

Mix 94.5 made gains in all demographics, with its strongest results being +3.5% to 18.3% in P40-54 and +5.3% to 16.1% in P55-64.

Nova 93.7 lost Share in all demos except P55-64 and P65+ where it made minimal 0.1% gains. Most significantly, it has slipped behind Under-40s rival hit92.9 in P18-24 (17.8% vs 23.0%) and P25-39 (15.8% vs 16.6%).

96FM fell back from its highs in Survey 1, losing Share in all demos except P10-17 and P65+. Despite a loss of -4.4% to 20.8% in P40-54 it is still the #1 station that key demographic.

Hit92.9 was the #4 commercial station on 10.1% P10+. The station made gains in all demos except P40-54, including +4.2% to 23.0% in P18-24 and +1.9% to 16.6% in P25-39 to be the #1 commercial station in those key demographics.

6PR gained +1.2% to 7.5% P10+ with its strongest demo being P65+ (15.2%).

6IX slipped -0.1% to 4.5% P10+ with its strongest demo being P55-64 (12.7%).

In Breakfast, Nova 93.7’s Nathan, Nat and Shaun held their #1 spot despite dropping -2.0% to 13.5%.

Behind them it was very tight with 96FM’s Botica’s Bunch on 10.9% (-2.4%), mix94.5’s Clairsy, Matt & Kymba 10.6% (+1.9%), and hit92.9’s Xavier Matt & Juelz on 10.1% (+0.5%).

Nova 93.7 recorded the biggest P10+ Cumulative Audience with 575,000 while mix94.5 had the biggest Average Audience with 27,000. Nova Entertainment’s SmoothFM was also the #1 DAB+ digital station in Perth with a Cumulative Audience of 48,000 P10+.

This will be the last Survey for several months, with Commercial Radio Australia having already put Surveys 3, 4 and 5 on hold due to Government restrictions related to the COVID-19 impact. Survey 6 is due to be collected from July 12 to September 19 and be reported on September 29 but that too will be dependent on Government restrictions.