MITP Joins Facebook’s Spark AR Partner Network

Perth-based MITP Agency is the only Australian Agency – and one of only 48 worldwide – to have been invited to join Facebook’s Spark AR Partner network.

Spark AR is a Facebook owned Augmented Reality software that allows creators to build AR filters and works which can then be published to Facebook and Instagram.

Speaking on the announcement, Alex Paioff, Co-founder and Managing Director said “One of our guiding principles is to always invest and test in new content technologies as soon as they are made available. This focus on the future has enabled us to stay in front of trends and deliver campaigns for thought leading brands. When our animator suggested upskilling in this area four years ago we encouraged it.”

Paioff said MITP Agency’s love of AR has only grown since beta-testing on Instagram and participating in a hackathon or two.

“After years of playing around as the technology blossomed, we are proud to now regularly collaborate with a range of partners on branded AR projects, and have racked up almost 3 billion impressions for our work in the field, on Instagram alone.”

Hannah Docherty, leading AR Account Manager is excited about what comes next.

“As one of 90 individuals and agencies selected from across the world this is, without-a-doubt, a massive opportunity for MITP Agency. We are incredibly humbled and excited to play a role in shaping the future of Augmented Reality on social media, as well as continuing to partner with brands that share our vision in pushing boundaries.”

Each Spark AR partner has been chosen for their passion for technology, platform expertise, and devotion to bringing innovative concepts to life.

To ensure partners have the tools to bring their vision to life, Spark will provide everyone in their network with access to Facebook’s product teams and technical support resources to help with projects, as well as invitations to test and try new Spark AR features and capabilities as they are developed.

Tristan Garner, MITP Agency’s AR Creator is looking to the future.

“While the present of AR is very exciting, the future of the space is the really exciting part of all of this for me. Technological advances always bring big changes in the way we tell stories and interact, the implications for AR in shaping the world are unending and just beginning. The amount of crossover from my background in live event visuals and projection mapping, is vast and the edges blur further each day.”

MITP Agency is charging towards the future of Augmented Reality, check out their AR showreel below: