MITP has celebrated reaching billions of Augmented Reality impressions, participating in the world’s first AR fashion show in Paris and joining the exclusive Meta Spark AR Partner Network with a newly released showreel.
MITP Agency has been a leader in Social Augmented Reality development and execution in Australia for over 3 years. In that time they have amassed over 5 billion total impressions across all AR campaigns. To mark the milestone they’ve released an AR Showreel.
The Perth-based creators made their mark on the ANZ region working with brands Movember, GHD and Frank Body, and internationally as contributors to the world’s first AR Fashion Show in Paris. Now, with the power of Meta behind them, MITP has a unique developmental advantage in AR that has been put to use for brands such as Ubisoft, Denada, Cancer Research UK (CRUK) and Poppy Lissiman, as well as artists such as Troye Sivan, Alisonwonderland, Beck and more.
What excites MITP most is what’s next for AR; advancement of face-tracking, body-tracking and spatial features will herald a new era for online shopping, marketing activations and customer experience. These advancements will continue to parallel emerging technologies in smartphones, 3D-motion, and digital data capture to bolster both the experience and the potential to engage in new exciting ways.
“From the outside, AR may look like a fun trend, puppy filters and beauty looks, to me, this is the beginning of a huge shift in how we interact with our world and others,” said MITP Agency’s Head of Augmented Reality, Tristan Garner. “The possibilities are endless and the prototyping of that world is already happening.”
MITP Founder and CEO, Alex Paioff, says: ”The future of AR is what’s most exciting but even now it offers a unique way to engage with an increasingly attention poor audience. It encourages users to stop and think about the engagement by interacting with it which is way more sticky. The added bonus is when the content is shared the user becomes an advocate for the brand.”