Meet the internationally renowned Jury for this year’s Campaign Brief WA Creative Awards

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Meet the internationally renowned Jury for this year’s Campaign Brief WA Creative Awards

Campaign Brief has again assembled a world-class jury to judge the creative categories at this year’s Campaign Brief WA Awards.


All Campaign Brief Awards winners and finalists will be announced on stage at the gala Oasis Ball, on May 26th.

Meet your 2023 CBWA Awards jury:

Campaign Brief WA Awards Jury President
Reed Collins
Chief Creative Officer
Ogilvy Asia
Perth-expat Reed Collins joined Ogilvy in 2013, and was promoted to Chief Creative Officer Asia in 2020. Collins started his stellar career on a very early Mac at Campaign Brief in Perth in the early 90s. Following AWARD School, Collins then had casual stints at Shout! and JMA Ogilvy & Mather in Perth before heading to Mojo in Sydney.

When Hunt LascarisTBWA Johannesburg founder John Hunt paid a visit to Australia in the mid 90s, Collins pestered him for a job and weeks later he headed to South Africa. After a few years in SA, Collins headed to Lowe Howard-Spink London and Cliff Freeman & Partners New York. Collins was the most awarded creative in the world for his Fox Sports campaign, according to 2001 Gunn Report. In addition, he has work displayed in the permanent collection at Museum of Modern Art in NYC.

Sarah Barclay
Former Global ECD
Wunderman Thompson New York
One of Australia’s most celebrated and respected Aussie expats. Born in the UK, raised in Australia and a New York native for nearly 20 years, she is a true global citizen. At J Walter Thompson she worked on Johnson & Johnson, Cadbury’s Trident, Bubalicious and Halls, and was global ECD on Schick. Before joining JWT Barclay spent five years at Saatchi & Saatchi New York as the Global CD on Ariel and Dash.

Prior to going to the States, Barclay was a senior creative at Clemenger BBDO Melbourne and before that The Campaign Palace, Melbourne. She is best known for co-creating three of the all-time greatest Australian commercials: Antz Pantz ‘Sic em Rex’, Milk ‘Legendary Milkman’ and Yellow Pages ‘Not Happy Jan’.

David Guerrero
Creative Chairman
BBDO Guerrero Philippines
David been in the business long enough to have won hundreds of international and local awards and judged numerous times at AdFest, AdStars, Clio, D&AD, LIA, One Show, and Spikes. He was the first from South-East Asia to be appointed Jury President at Cannes Lions.

After starting his career in London, David spent five years in Hong Kong and then moved to Manila. In 1998 he founded BBDO Guerrero, after just 10 years in the business. Under his leadership, the agency has consistently been one of the most awarded agencies in the region. At the start of 2020, David was re-elected Chairman of the Association of Accredited Advertising Agencies Philippines (4As), and in November launched its first virtual Creative Festival under the theme Stories Don’t Stop featuring inspiring speakers from around the world.

Merlee Jayme
CHAIRMOM / Former Global joint Chief Creative Officer
dentsu Creative APAC
Merlee is the former Chief Creative Officer of dentsu International APAC and also the “Chairmom” to Dentsu Jayme Syfu and dentsu One Manila.

Merlee founded her agency (Jayme Syfu) back in 2005 and in 2016 was acquired dentsu.

Under her watch DENTSU APAC has won ADFEST Network of the Year 2020, 2022, Spikes Asia Network of the Year 2020, 2021, Cannes Regional Network of the Year 2021, ADSTARS Network of the Year 2020, 2021.

Known for her work that push Insights and innovation, Merlee has won major awards that include a Cannes Lion Grand Prix for Mobile, Gold and Silver lions for outdoor, Grand CLIO, LIAA, The One Show, D&AD pencils and Campaign’s Creative of the Year. Beyond awards, she has led dentsu to win key accounts: Coca-Cola, Nestle, Shell fuels and Dole.

Ronald Ng
Global Chief Creative Officer
Ronald joined MRM in 2021 to lead their global creative charge to help businesses win by building meaningful relationships with people. A firm believer of creativity being a collaborative ‘team sport’, he partners with MRM’s leaders and clients to connect the dots between strategy, technology, data and commerce, supercharging it all with creative innovation.

Across creative leadership roles, Ronald has a unique record of consistently transforming networks into world-class creative brands. As Chief Creative Officer of BBDO/Proximity Malaysia and Singapore. As Digitas Global CCO, he led the network to winning Grand Prix in the WARC Marketing Effectiveness Awards, two Cannes Lions Grands Prix in Creative Data and Pharma, and earning a ranking of No.1 Digital Agency in the World in the WARC 100 report. At Isobar, he helped steer the network to their most successful year ever at the 2019 Cannes Lions with Gold in eCommerce and multiple top honors. Ronald’s work has also been inducted into the permanent archives of the Museum of Modern Art.

In 2022, Ronald served as Jury President at the Cannes Creative Business Transformation Lions and also Jury President of the London International Awards Evolution and inaugural Creativity in the Metaverse categories.

Ali Rez
Regional ECD, Middle East & Pakistan
Impact BBDO
Ali Rez is one of the most successful award-winning creative leaders in the world. He has won more than 500 international accolades in his career spanning across the USA, the Middle East, Asia and Africa, at everything from Cannes Lions, Clios, D&AD, Effie, One Show, Loeries, Caples, to Dubai Lynx, Spikes and many more. Rez’s work has been instrumental in Impact BBDO being ranked amongst the Top 5 most creative agencies in the world in 2020, and has brought tremendous business success to the global and regional brands he looks after. He has been on the jury at almost every major award show, and is a member of the BBDO Asia Creative Council. Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team in California, and – being a firm believer that curiosity leads to creativity – has traveled to 131 countries.

Gary Steele
Chief Creative Officer
DDB New Zealand
Gary is the Chief Creative Officer of DDB New Zealand and over his 24-year career, he has worked on some of the world’s most celebrated global brands across Europe, Africa and Asia. Over this time the work he has helped create has been celebrated over 400 times across all the international advertising festivals.

During his time in Asia, Gary was voted as Singapore’s most influential Creative Director 4 years in a row and led TBWA\Singapore to be the Creative agency of the year across South East Asia in 2017 & 2018.

Gary is now residing in New Zealand where he joined DDB Group New Zealand. In 2021 he was ranked #2 Executive Creative Director in the world on Best Ads Global rankings as well as helped take DDB to the #1 Creatively ranked agency on Campaign Briefs global rankings.

Jureeporn Thaidumrong
Creative Chairperson, CCO
Jureeporn (Judee) is one of the most awarded creative leaders in the industry. In 30++ years of her illustrious career, Judee has become one of the most influential figures in advertising world.

In 2005, Judee opened her own shop JEH United. During this tenure, she created many multi­ awarded work, including Smooth-E 11Love Story11 mini-series, Sylvania “Picnic” and the controversial “Sorry Thailand” film that reflected the nation’s political turmoil in 2010.

In 2015, the renowned independent shop JEH United was acquired by the WPP Network. Since then, GREYnJ UNITED has given birth to several famously effective campaigns for big local and international brands such as KBank, Pantene, Burger King, Thai Post, and more.

Judee is also a lover and advocate for animals and nature. She’s currently hosting 100++ homeless cats in Bangkok and working on her own funding to build the 1Cat Republic Planet• to help stray cats in the big city. She1s also a real activist for climate change, She is the founder and funding for a big reforestation and sustainable community-building project “Mae Wang Project” in Chiang Mai, north of Thailand since 2016. She already planted 15,000 forest trees, 58 species and protecting them from the wildfire every year.

Stephen de Wolf
National Chief Creative Officer
DDB Group Australia
Stephen de Wolf joined DDB Australia as National Chief Creative Officer in October 2021, joining from BBH London, where he was the chief creative officer behind Tesco’s much-loved No Naughty List Christmas campaign in 2020, Barclays’ Moneyverse, Burger King’s Whoppa on a Whopper, and Justice4Grenfell’s 72 Remembered.

Before heading to BBH London, de Wolf was CCO at Clemenger BBDO Melbourne. Across six years at Clemenger Melbourne, de Wolf was responsible for iconic work including the Transport Accident Commission’s “Meet Graham” – the most awarded creative campaign in the world in 2017 – Snickers’ “Hungerithm”, Airbnb’s “Until We Belong”, and Myer’s “Naughty or Nice Baubles”.

De Wolf started his career in Perth, first as an art director at JMG Marketing followed by a two year stint at Marketforce before being lured to Clemenger BBDO Melbourne for a year. He returned to Perth in 2005 to the art director and general manager role at Campaign Brief, before joining Saatchi & Saatchi New Zealand, JWT in Sydney, and London’s 18 Feet and Rising, the start-up now known as And Rising.