Matildas v England smashes viewing records; reaches 11.15 million, average audience 7.13 million

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Matildas v England smashes viewing records; reaches 11.15 million, average audience 7.13 million

(AP Photo/Rick Rycroft)

The Matildas’ remarkable campaign for FIFA Women’s World Cup 2023 glory came to an end last night, with their Semi Final against England reaching an extraordinary 11.15 million Australians nationally. In WA the broadcast reached 949,000 with an average audience of 639,000 viewers and commercial share of 86.4%.


The Australian team’s 3-1 loss to England had a national average audience on Seven and 7plus of 7.13 million, making it the most watched TV program since the OzTAM audience measurement system started in 2001. (OzTAM does not capture out-of-home viewing at live sites, pubs, clubs, stadia and so on.)

The game’s average audience of 7.13 million included a national broadcast audience of 6.17 million viewers on Seven (4.5 million in the capital cities) and another 957,000 viewers on 7plus – smashing the record for the most streaming event ever in Australia.

The Matildas v England Semi Final was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s.

The post-game program was the #2 broadcast program nationally in 25 to 54s and 16 to 39s and #3 in all people (2.33 million broadcast viewers). The post-game program was #3 nationally across all age groups (2.18 million broadcast viewers). Seven delivered the top five programs nationally in all people last night and the top six in 25 to 54s and 16 to 39s.

7plus dominated BVOD viewing yesterday, with a 76.2% share. In live streaming, it had an 84.4% share.

The game peaked at 6.9 million viewers on broadcast and dominated its broadcast timeslot, landing an 89.8% commercial audience share in total people, 93.2% in 25 to 54s and 96.1% in 16 to 39s.

Seven’s coverage of the FIFA Women’s World Cup 2023™ has reached 14.04 million broadcast viewers so far, plus another 3.4 million on 7plus. More than 433 million minutes of content has been watched on 7plus to date.

Says Lewis Martin, managing director Seven Melbourne and head of Network Sport: “Australia was captivated last night as the Matildas played their hearts out and did us all proud. Although their FIFA Women’s World Cup 2023™ journey ended last night, the Matildas have re-written the history books and captured the hearts and minds of the nation with a performance that is sure to inspire generations of Australians for many years to come.

“Seven is beyond proud to have played a part in bringing Australia together around our screens, as the Matildas’ performance captured the Australian spirit like nothing we have seen in decades.”

The Matildas will now take on Sweden in the play off for third place, from 5.30pm AEST this Saturday, 19 August, on Seven and 7plus.

And the Final showdown between England and Spain starts from 7.00pm AEST, live and free on Seven and 7plus on Sunday, 20 August.