Independent media agency Match & Wood has started the year with a major new business win after being appointed to manage all traditional and digital media for Peet, one of Australia’s largest residential property groups.
Match & Wood have been engaged to deliver strategy, planning and buying across all media channels including search and performance. The account was previously held by Initiative, and will be managed by Match & Wood’s teams in Perth and Melbourne.
ASX-listed Peet Limited is a leading national property group that has been developing high-quality residential communities, townhouses and apartments for more than 127 years. Australia’s largest ‘pure play’ residential developer, Peet manages a broad portfolio of almost 40,000 lots with a gross development value of around $13.4 billion across 47 projects nationally.
Peet’s Head of Brand & Communications, Mel Coady, said: “We are delighted to begin working with Match & Wood. There was a strong cultural fit between our teams, and they also demonstrated a clear appreciation of our media objectives, in particular the ability to understand the individual and localised markets we operate in and the nuances of our target audiences. We look forward to working with Match & Wood to help us deliver on our strategic objectives and annual targets.”
Peet is the latest new business win for Match & Wood, which is one of Australia’s fastest growing independent media agencies. In October last year it was appointed to manage media for Snooze, taking the $20 million account from Starcom which held the business for more than 14 years. Earlier in 2022 it was also appointed by Chobani Australia for the Chobani & Gippsland Dairy brands.
Lyndelle O’Keefe, CEO of Match & Wood, said: “A heritage Australian business, Peet creates desirable places to live for thousands of Australians every year, including a strong commitment to community, affordability and sustainability. We couldn’t be happier to be partnering with the experienced and passionate marketing team at Peet, and we look forward to delivering positive, results-based outcomes for them.”