Match & Wood appoints Stuart MacDougall from IPG as first national performance director

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Match & Wood appoints Stuart MacDougall from IPG as first national performance director

Match & Wood has appointed former Initiative and IPG executive, Stuart MacDougall, to the newly created role of national performance director.


Based in Perth, MacDougall (pictured middle) will lead the paid search and social performance for Match & Woods clients across both west and east coasts as part of its ‘borderless’ approach.

Match & Wood chief operating officer, Chris O’Keefe (pictured left), said: “We’re so excited to have such an accomplished digital specialist join our national team. Having worked with Stuart in the past I know that he will bring a unique perspective and strategic, data-fuelled decision making to our clients’ businesses.”

In his most recent role as paid media director at IPG Mediabrands, MacDougall worked across key accounts such as Officeworks, Kmart and RAC. Prior to this he led paid search for Reprise Perth, and also worked as a search specialist at Mediacom in Sydney.

“I’m really excited to be part of Match & Wood,” MacDougall added. “I’ve watched them grow into one of the best and most successful independent media agencies in Australia. The thing that excites me the most are the fresh ideas and great culture that is immediately present all the way through the business. I can’t wait to work across the diverse client base and further develop their performance product.”

MacDougall is the latest hire for Match & Wood which have been steadily adding to their ranks in recent months. Former The Brand Agency media planner/buyer Jodie Allen has joined as communications advisor, Keleigh Moore has been appointed as communications manager from OMD, and Tiffany Doan joins from Nunn Media as digital communications manager.