oOh!media has set up a dedicated office in Perth to enable advertisers to better leverage its expanded offering including more than 3,000 Out of Home panels in Western Australia and advanced strategic tools to optimise performance
The acquisition in September last year and addition of Commute by oOh! (formerly Adshel), has seen oOh! more than double its footprint in WA, with its portfolio now including 850 digital panels and more than 2,150 classic signs.
The dedicated local team will be headed up by Mark Treasure (pictured), who for the past eight years has been managing oOh!’s offering in the state under its representation agreement with Media Tonic. He will report into oOh!’s National Sales Director Tim Murphy.
oOh! Chief Executive, Brendon Cook, said with the company’s national network having now increased to more than 30,000 signs and advertiser demand growing in the State, a dedicated team was required that could focus on the continually evolving the Out of Home medium that the company offered.
“The Media Tonic team has done a tremendous job over the past eight years in helping take oOh! to the next level in Western Australia and has been a great contributor to our clients’ business success. This is evident by the fact that Mark has been appointed in the leadership position and the ongoing collaborative relationship we will have with David Fare and the rest of the Media Tonic team.”
Treasure, who will remain a Director of Media Tonic, said he looked forward to further embedding himself in the oOh! business.
“oOh!media has evolved into a leading network of Out of Home advertising solutions backed by innovation, data and insights to help advertisers maximise their campaign performance. I look forward to helping West Australian advertisers realise the unmissable opportunities they have through our quality network and powerful tools to ensure their investment is amplified.”
The new oOh! office will include the Commute team from WA and former Media Tonic employees who had previously represented oOh! business.