With more than two decades local and international media experience to her name, Marissa McNish’s appointment as Strategy and Insights Director is a major coup for SWM WA. A successful advertising leader, media strategist and communications professional, McNish has worked across major print and digital brands, in London and Australia.
“I am very excited to be joining the highly respected team at SWM to lead the Strategy and Insights department,” McNish said.
“This is a fabulous opportunity to work across SWM’s market-leading brands and extensive local and national audiences.”
Chief Advertising Officer, Nathan Cave, said: “I am really proud to see Marissa joining our team. Marissa will be heading up a team which will provide our clients and agencies access to insights and strategy across our brands. This unique offering will provide even further return of investment for our clients. Marissa will also be partnering with our teams to further develop our capability across WA. Marrisa has a reputation of delivering outstanding results for clients and we are all excited to see her in our Team”.
A proven track record of building and leading high-preforming advertising teams, McNish’s preceding role as News Corp Group Sales Director (WA) saw her successfully establish and run the Perth office.
McNish is no stranger to SWM, having lead a successful advertising team as Sections and Entertainment Manager for six years up to 2013.
McNish said: “I look forward to bringing my 21 years of media experience to this new role within SWM and working with the team to further develop the solutions we offer to clients and agencies.”
“Pulling together the brands and offering insightful, unique and engaging ways to reach these audiences will be a strong focus for the future.”
For the last two years, McNish has also served as a Board Director WA for UnLtd, a social purpose organisation connecting the media, marketing and creative industry with charities working with at-risk children and young people.