Luxury retailer Barbagallo Watch appoints Bonfire for digital marketing

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Luxury retailer Barbagallo Watch appoints Bonfire for digital marketing

Barbagallo Watch, the Perth home for exclusive international timepieces, expanded into a ritzy new retail environment and added coveted brands, Patek Philippe and Bvlgari, to its portfolio in late 2019. While 2020 has been challenging for most retail operators, Troy Barbagallo, owner, and manager of Barbagallo Watch, recognised a unique opportunity in the luxury watch market.


The well-known Perth entrepreneur has engaged digital performance agency Bonfire, to help double-down on their digital marketing and expand their retail operations.

“It’s always a pleasure to work with clients like Barbagallo Watch, who deliver such a premium experience, and value the importance of quality and performance – traits that we hold in high regard at Bonfire,” said Bonfire CEO, Clay Cook.

Barbagallo Watch represents a portfolio of exclusive brands like Audemars Piguet, Zenith, Dior, U-Boat, Bremont, Maurice Lacroix and SevenFriday, complimented with an equally luxe range jewellery, eyewear and luggage.

Its home in Brookfield Place offers clients a welcoming lounge, a private dining space and a refreshment bar, assuring visitors a unique experience.

Bonfire was engaged to develop a complimentary digital strategy for the company, building an online presence that reflects the high-end quality established in its bricks-and-mortar operations.

“The quality of brands is a key part of my own business strategy and I look for the same from the partners I engage,” said Barbagallo. “Bonfire’s reputation and client list is very impressive.”

Bonfire Senior Digital Advisor, Alex Gavalas, said the team is well positioned to deliver on Barbagallo Watch’s branding and acquisition goals, leveraging its many years of experience in executing high performing retail digital strategies.

“What an opportunity! I’ve had the pleasure of appreciating the retail experience at Barbagallo Watches,” said Gavalas.

“We’re excited to be working with such a successful WA brand to help them forge forwards digitally through a strong SEO strategy.”