The digital ink is now dry and Lush – The Content Agency is beginning work on the Ngala brand refresh.
As one of three local Perth agencies invited to pitch, Lush came away with the contract to work with the more than 125-year-old iconic organisation that is Ngala.
“We’re not your typical branding agency but we went into the pitch with a strong team and a strategic direction that showed Ngala the power of storytelling,” said Brendan Lobo, Head of Client Services, Lush.
“The team at Ngala asked for a creative branding solution but we used the pitch to take things back a step. It was important to show our strategic thinking and the complex narratives that work behind a brand identity and its key messages.” said Lobo. “This narrative thinking is the foundation of Lush’s work in content marketing and brand storytelling, one that has the power to give a brand a three-dimensional identity.”
“We awarded the branding contract to Lush based on their understanding of our brand and the direction we need to take it,” said Brian Smith, Executive Manager Strategy and Business Development, Ngala. “We are looking forward to a long-term partnership with Lush as we continue to tell the story of Ngala.”
“Winning this pitch comes after a deep review of how we go about strategy as an agency,” said Lobo. “We have redefined how we incorporate strategy into our work as creative brand storytellers and to be chosen off the back of this is a testament to the changes we have made.”