With virtual events trending like never before, the team at Lush – The Content Agency is set to host an online Anzac Day commemoration for Legacy WA.
“Like many agencies, we’ve been embracing the world of virtual events to help our clients tell their stories and reach their audiences at home,” said Alex Lush, Head of Production at Lush – The Content Agency.
With a strong broadcast background within their agency, the team developed the virtual event strategy in response to the client’s need for donations and brand awareness.
“With Anzac Day happening in the midst of this isolation, Legacy WA were eager to jump on the idea and reach goals for which they have previously relied on in-person events to achieve,” added Lush.
The agency also spearheaded a B2B sponsorship campaign to bring WA businesses onboard – Fortescue Metals Group, Mining and Hydraulics, Babcock International Group, and Go Offshore all contributed to bringing the idea into fruition.
“We engaged the team at Lush because we knew their media-minded focus would bring this event to life while staying true to our unique brand story amongst other Anzac Day messages,” said Legacy WA CEO, Vivian Blycha.
Hosted by Media Stable Managing Director, Nic Hayes, the event will go live on legacywa.net.au and Facebook live at 11am, Saturday, April 25.
Join Legacy’s FB event for all the streaming details.