Lush – The Content Agency was recently engaged by the Office for Metropolitan Architecture (OMA) and Hassel Studio to live stream their global architecture symposium from WA Museum Boola Bardip.
Titled, An Architecture of Stories, the global symposium streamed live via ArchDaily, Facebook, and YouTube saw panellists from all over the world coming together to discuss the redevelopment.
“More and more brands are seeing the benefits of live streaming as part of their content catalogue,” says Brendan Lobo, Client Services Director, Lush. “The key to doing it well is always considering the audiences, the environments they’re viewing from, and curating the content based on their needs.”
“Our agency is built on a broadcasting background, so these considerations are always top of mind. How someone experiences an event like this from home via Facebook is completely different to someone who is in the museum on the night. This is where our media mindset comes into play.”
In order to execute live curated event feeds, Rhys Waywood, Technical Director at Lush, says that complete control of the onscreen layout configuration was essential.
“Alongside the in-venue set-up, we used NewTek NDI technology to integrate Microsoft Teams with our broadcasting software in order stream the remote panellists. Then it was a matter of curating the video feeds for in-venue and live stream simultaneously.”