Lush – The Content Agency has developed a video insights survey and is encouraging all WA marketers, advertisers, and communications people to get involved.
The power of video content and branded entertainment is rushing through the veins of local agencies now more than ever. The bigger players are quickly building new departments and launching content agency sub-brands, while marketers are looking for the statistical proof to sell a video content strategy into their budget watch-keepers.
With this amount of attention, Lush’s creative thinkers have put together a video insights survey to find out how people think about, use, and engage with, video content.
“Rather than relying on campaign-by-campaign results or international data, this survey will give Western Australian marketers local stats that are relevant to the video content we are producing,” said James Lush, Founder and Director, Lush. “We’ve never gathered this sort of material before and the evidence will be very useful for anyone who’s involved in communications, so we’re encouraging everyone to get involved.”
The survey results will be available for download, and there is also a chance to win a set of wireless headphones and a session in Lush’s recording studio*.
The survey is now open to complete online HERE.
*Winner announced Friday, July 19, 2019.