Longreach Media – formed just two years ago by John Driscoll and Angela Nutton – has taken out the 2021 Campaign Brief Challenger or Specialist Agency of the Year award.
The Longreach business opened just over two years ago, hitting the ground running in January 2019, with the first year focused on consolidating work practices and work delivery for foundation clients.
Co-founder John Driscoll said looking back on 2019 they were surprised by just how successful their first year had been: “So moving into 2020 we had youthful enthusiasm, believing that our operating model might just have hit on something that Perth clients were looking for. And then came Covid.”
However Driscoll said the business just kept growing: “It seems that being local, having a great team, and a commitment to good customer experience was just what clients needed in what had become a very uncertain world. While our multinational competitors went into forced office lockouts, and mandatory redundancies, we continued to operate in a responsible manner, but reflective of the apparent safer conditions offered within Western Australia. That’s part of the advantage of being local.”
2020 saw revenue up 194%, billings up 41% and clients up 52%.
Full story in the special Campaign Brief Awards issue, out next week.
View the strong list of agencies that were in contention for Campaign Brief’s Challenger or Specialist Agency of the Year.