Longreach expands its Boomer Home Loans team adding Jakob Troy-Johnston and Kate Tottman

| | No Comments
Longreach expands its Boomer Home Loans team adding Jakob Troy-Johnston and Kate Tottman

Longreach Media has expanded its team welcoming Jakob Troy-Johnston and Kate Tottman as the agency prepares to launch Boomer Home Loans across Australia.


Troy-Johnston (pictured middle right), previously Data and Experience Director at Carat in Perth and most recently Data Strategist at Tourism WA is a significant appointment for Longreach bringing with him a wealth of experience working across national digital campaigns for several high-profile brands. Tottman (pictured middle left) was most recently Media Executive working on Local Government accounts at Marketforce.

“We are incredibly fortunate to have been given the opportunity to manage media strategy, planning and buying for Boomer Home Loans as they set about transforming the Australian home loan market, introducing new tech platforms and specifically appealing to the over 55’s, a market typically ignored by traditional home lenders” said Longreach MD, Angela Nutton. “From the outset, Longreach promised to create an agency that would recruit ahead of the curve, ensuring that our clients are fully serviced with senior staff able to add value at every step of the comms process. The current appointments are a demonstration of this philosophy in action.”

Boomer Co-Founder and Executive Director, Jacqui Schofield welcomed Longreach’s new appointments. “We are at a very exciting stage of our development and have enormous trust in our marketing partners who are working together as one expanded Boomer team to bring our plans to life,” says Schofield. “As we gear up ourselves for our national launch at the beginning of May, it is reassuring to see that our Marketing partners are equally committed to ensuring that they have the right people in place to grow as we grow.”

In his new role Troy-Johnston will become Longreach’s Head of Digital working alongside Digital Partner/ Strategist, Jon Ricciardone (pictured left) and Digital Manager, Diego Kendrick (pictured right). One of Troy-Johnston’s first tasks at Longreach is to expand the digital team even further with additional Search and Social specialists.