WA’s leading Independent liquor retailer Liquor Barons have launched a new, three-month campaign designed to capture the holiday spirit in WA and promote their 60 local stores as the place to purchase your drinks throughout the season.
AT Creative Director Andrew Tinning said: “WA is such great place during the summer months, and “Happy Holi-WAs is a celebration of all the rituals, occasions, locations and creatures great and small that make it so. Sharing a few bevvies with your family and your mates is something we all look forward to at this time of the year, so see your Barons for the drinks you need these Happy Holi-WAs!”
“The team at ZAC Creative lead by Nicholas Kempt did a great job of creating the animation as did Robert and Shaun at Soundbyte on the music.”
The campaign includes 60-,30- and 15-second spots and is running across TV, online and social media with supporting catalogue, point-of-sale and promotional material.
And for the eagle-eyed, there are XX Quokkas planted throughout the 60-second spot for use in an online competition.
Client: Chris O’Brien. Richard Verney
Creative Director/writer: Andrew Tinning – AT Creative
Animation: ZAC Creative
Producer: Troy Zafer
Animation Director: Nicholas Kempt
Composer: Robert Woods
Sound designer/composer: Shaun Sandosham
Audio Producer: Chantal Brouwer