Liquor Barons and Little Creatures partner on ‘Create Your Kegacy’ competition

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Liquor Barons and Little Creatures partner on ‘Create Your Kegacy’ competition

Starting on the 22nd of April, two WA liquor legends, Little Creatures and Liquor Barons, are partnering to provide a once in a lifetime experience to be won by a Little Creatures lover. Called ‘Create Your Kegacy’ it’s the chance to build the beer that one lucky punter will be remembered by.


The aim of the campaign is to engage WA beer lovers and encourage punters to head to their local Liquor Barons store to purchase their favorite Little Creatures brew. Members can then enter by submitting their beer idea and go into the running to ‘Create Your Kegacy’ under the guidance of the master brewers at Little Creatures in Fremantle.

Marketing Manager for Liquor Barons, Eliza Schwab, says: “Our in-house marketing team at Liquor Barons has proven time and again their ability to craft innovative, end to end campaigns. Teaming up with a respected brand like Little Creatures for CREATE YOUR KEGACY not only underscores our commitment to excellence but also highlights the calibre of our in-house talent. We’re immensely proud of what our team has achieved, and we’re excited to showcase their capabilities through this exciting partnership.”

The lucky winner will then decide the flavours, give it a name, design the can and packaging, and be involved in the brewing process. Then, once we’ve helped them bring their beer baby to life, they can proudly watch it fly off the shelves at local Liquor Barons stores across WA.

Head of Marketing for Little Creatures, Ed Jamison, welcomed the partnership, adding: “Thanks to our great partners at Liquor Barons, WA beer lovers are being given the opportunity of a lifetime. The team at Little Creatures is excited to see what exciting brews our drinkers come up with.”

The entry period is active for the first eight weeks, and the winning brew will officially launch in Liquor Barons Birthday Catalogue in October, 2024. It will be featured as a limited release in all Liquor Barons stores, on-premises venues, and on tap at the Fremantle Beer Fest 2024. The winner will also receive a year’s supply of Little Creatures and tickets to the Fremantle Beer Fest 2024 for themselves and three mates.

General Manager: Chris O’Brien – Liquor Barons
Marketing Manager: Eliza Schwab – Liquor Barons
Designer: Brittney De Gouveia – Liquor Barons
Creative Director/Writer: Andrew Tinning – AT Creative
Edit/Animation: Bruce Flint – Firstlight Digital
Sound: Tim Count – MDS