Lightning Minds and Hypnosis billboard gives a cheeky nod to the past and a cheers to the future

Non Alcoholic beer Lightning Minds and Hypnosis have unveiled a new billboard on Stirling Highway in Claremont, close to the site of the infamous Club Bay View nightclub. The creative is a throwback to the nickname the club rightfully earned itself – Club Bay Spew.

For many who came of age between 1970s, 80s and 90s the local nightlife was defined by a culture of heavy drinking. These were times where binge drinking was not just common but celebrated, often leading to the streets of Claremont needing a good hose down on Sunday mornings. But as times have changed, so have our attitudes towards alcohol, with a downward trend in consumption. Many are opting for moderation and mindful consumption and more and more are abstaining.

While the billboard might not land with a younger audience it hits the spot for Lightning Minds’ target demo. It reminds them of their decadent days while offering a flavourful solution to dialing back on the booze. Part of an ongoing campaign from Lighting Minds to help people strike a positive balance with alcohol.

Credits
Agency: Hypnosis
Executive Creative Director: Guy Patrick
Managing Director : Amber Martin
Copywriter: Laura Blundell
Art Director: Tina Milosic
Designer: Barney Law
Brand Manager: Gianni Corvaia
Client: Lightning Minds
Michael Payne, Founder