Lendlease win Best Marketing Campaign at the WA Property Awards with ‘Harvest’ by Gettin Hectic

Lakeside Joondalup has won the Best Marketing Campaign at the WA Property Awards with “Harvest, A Botanical Wonderland” a concept created by Gettin Hectic.

An original campaign anchored a range of seasonal festivities to create an exceptional customer experience at Lakeside Joondalup. A botanical wonderland – which included a greenhouse-inspired event space – transformed the shopping centre over a three-month period. More than 2.7 million people were inspired by the campaign.

“We’re really chuffed that Harvest was so successful. The team were passionate about creating a distinctive experience that was both true to the brand and set Lakeside apart from its competitors” said David Saraga, Gettin Hectic MD/CD, ”We’re really grateful to the Lakeside Joondalup team for believing in the idea and we loved working together to bring it to life.”

Sharnee Vigors, Marketing Manager at Lakeside Joondalup, said: “We’re proud to have won the Best Marketing Campaign award at the Property Council of WA awards. Hours of work went into creating this experience for our customers at Joondalup and it wouldn’t have been possible to deliver without an incredible team of people behind it.”

Credits
Client: Lendlease
Marketing Manager: Sharnee Vigors
Creative Director: David Saraga
Creative Producer: Kristy Warren
Client Services Manager: Clare Read-Smith
Photography: Jillian McHugh