Lateral Aspect sprouts local government wildflower season tourism campaign

 Jolimont creative agency, Lateral Aspect, has launched a new campaign for the Shire of Mingenew in anticipation of a bumper tourism season in the state’s Midwest.

The Jolimont agency worked with Boogie Monster on an animated TVC, which leads an integrated campaign across outdoor, digital, web and social media.

Lateral’s Creative Director, Mark Lucas, said ‘Make Mingenew the Middle’ campaign aimed to continue the success of previous advertising programmes that sees the shire become the ‘stay and play location’ for the wildflower season that runs from July to September.