Creative Agency, Lateral Aspect, has launched a new animated spot for the Aquarium of Western Australia.
‘Octopus Ink’ is the second commercial in the integrated campaign, ‘Did You Know?’, which highlights fun facts to do with AQWA’s animals.
Writer and Creative Director, Mark Lucas, said the campaign was enjoying tremendous success and had serious long term potential.
The spot follows on from ‘Turtle Tears’ which was launched in November last year. Lateral again worked with Melbourne & London animation outfit, Jumbla.