kwpx&partners flex their muscles in latest campaign for Chicken Treat’s Hero Boxes

Chicken Treat has created a generous new Hero Box collection, based on its favourite menu items. There are three huge Hero Boxes to choose from: Tempta Burger, Crunchified, and Boneless. To launch the new range, kwpx&partners has developed this new campaign in TV, online video and social.

The campaign illustrates just how massive the box meals are, and even provides sensible safety precautions for those considering picking one up.

Chicken Treat Head of Marketing, David Harrison, said: “Our customers love value, generosity and indulgent deliciousness in a box meal. The team at kwpx&partners captured all this with the requisite irreverence to build on our brand-defining jester architype.”

kwpx&partners produced the film elements (TVC & social) in partnership with Director Matt Pitcher, Cue Sound and food stylist Ursula Nairn.

“The team at Chicken Treat challenged us to flex our silliness and appetite arousing production values in equal measure. As usual, the development and production process was incredibly collaborative and a whole lot of fun. Long-term collaborators Matt Pitcher, Ursula Nairn, Cue Sound and Elliott Nieves were there to elevate the idea and the film-craft,” said kwpx&partners Executive Creative Directors, Bryan Dennis and Dav Tabeshfar.

Credits
Head of Marketing: David Harrison
Brand Manager: Caroline Hass
Marketing Manager: Melissa Catenacci
Executive Creative Director: Dav Tabeshfar
Executive Creative Director: Bryan Dennis
Business Director: Dru Mincher
Account Manager: Carol-Ann Cronin
Account Director: Tammy Hackett
Production Company: Inhale Content
Director: Matt Pitcher
Producer: Anouk Ratnawibhushana
DOP: Elliott Nieves
Food Stylist: Ursula Nairn
Talent: Jay Peardon
Talent: Cardin Farnham
Voice Talent: Paul Montague

Chicken Treat is part of the Craveable Brands portfolio which includes Red Rooster, Oporto and Chargrill Charlie’s.