Following a selection process, West Australian energy provider Kleenheat has appointed Initiative Perth as its media agency.
Initiative is tasked with providing services for Kleenheat’s media requirements including strategy and buying across non-digital media, digital, search, social, programmatic and analytics. The incumbent media agency is The Brand Agency, who continue to hold Kleenheat’s creative duties.
David Burger (pictured right), managing director Initiative Perth said the brief was very specific requiring a holistic approach to the integration and use of digital and non-digital media to showcase Initiative’s capabilities: “We are thrilled Kleenheat chose Initiative from a strong media agency pitch roster, it’s a great privilege to work with a brand that is synonymous with providing local support and ongoing value for WA households and businesses.
“We felt we were a perfect match to fulfill Kleenheat’s brief and we’re excited to be part of the team to drive success by integrating the use of digital and non-digital media and build a powerful, long-term partnership with Deb and her team. We can’t wait to get started; it’s an exciting time to help deliver Kleenheat’s vision and be part of the brand’s growth journey.”
Says Debra Packer (pictured left), marketing manager, Kleenheat: “We’re thrilled to be partnering with Initiative to further strengthen our brand position and bring awareness to our goal of making life easier for our customers.
“Initiatives’ insights, audience understanding and integrated recommendations clearly demonstrate that they are a data-driven organisation who know how to leverage the media landscape to deliver positive results for Kleenheat.”
Work commences May 1, 2022 with Kleenheat becoming the latest addition to Initiative Perth’s roster of WA clients that includes Lotterywest, Tourism WA, P&N Bank, Cancer Council, Road Safety and WA Government.