Kitchen Warehouse reveals new ad campaign and “cook your heart out” brand positioning
Kitchen Warehouse has launched its new brand direction in celebration of flavour, delicious cocktails and canapes, good times with friends and family celebrations.
The new brand direction asks people to “Cook your heart out” and is led by a 15” and 30” TVC, 30” radio commercials, in program integrations and online advertising and injects the passion we all have for cooking into the brand.
Head of Brand and Content, Andrew Mathwin, said this passion as a business is all centred around Kitchen Warehouse’s iconic heart identity – cooking with passion and heart, having our customers best interests at heart and the heartfelt respect we have for our team and our suppliers.
“Our focus as a business is about enabling our customers to be the best cook they can be. Whether this be recipes, cookbooks, our range, in-store advice or teaching our customers new kitchen skills we know if we can make home cooking and entertaining their favourite pastime, they’ll come back for more.”
The campaign is led by a 30-second spot that brings drama and emotion to the positive feelings associated with cooking with friends and family.
The outdoor component will be rolled out primarily in-store featuring great cooking moments and quotes to inspire around our collective passion for food.
This follows national tenders for Media, PR and the rollout of a new quarterly magazine and 2022 cookbook.
As part of this rollout Channel 7’s Sunrise program this week has launched a Mother’s Day competition where people can win $2,000 to buy a gift for Mum.
Credits
Chief Marketing Officer: Justine Murphy
Head of Brand & Content: Andrew Mathwin
Marketing Manager: Carly Jellyman
Stylist: Jo-Anne Pabst
Producer: Nigel Camilleri (Safari)
Photographer: Andrew Englisch (Safari)
DOP: Hamish Pattison
Production Manager: Jaclyn Gittus
Food Stylist: Natasha Cuenca
Scripting: Andrew Tinning (AT Creative)
Sound: Tim Count (MDS Audio)
