Keystart appoints Glide Agency to panel for home loan campaigns

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Keystart appoints Glide Agency to panel for home loan campaigns

Following a competitive tender process, Keystart has appointed Glide, the ROI agency, to the marketing services panel to supply digital marketing services.


Key start has been providing low deposit home loans to Western Australians since 1989 and helped over 118,000 people into their own homes. With over $5.7 billion in loans under management, Keystart is an initiative of the Western Australian Government. Keystart offers home loans with lower entry costs, with deposits from 2% and no lender’s mortgage insurance to borrowers unable to meet the deposit requirements of mainstream lenders.

As a panel member, Glide Agency will address Keystart’s digital marketing goals to increase awareness and strengthen Keystart’s brand, and to improve the customer’s experience at key stages of their journey. Glide will perform search engine marketing (SEM) management, as well as social media campaigns, both organic and paid.

“We are delighted to be selected to assist the Keystart team in the worthwhile mission of providing the WA community with affordable home loans” said Glide CEO, Es Chandra.

Led by COO Lindsay O’Sullivan and Marketing Manager Roisin Broderick, Keystart has appointed the panel for three years, with digital campaigns commencing in the last quarter of 2021.