Kailis Jewellery has appointed Anthologie to design and develop a new online retail experience, with Bonfire appointed to lead on the SEO strategy.
“We’re incredibly excited to partner with such an iconic Western Australian brand that has been celebrated for its original designs for over four decades. The Kailis brand is renowned for its iconic pieces that are expressions of modern luxury, and we can’t wait to see what we will achieve together,” said Amy Sutton, Director at Anthologie.
Anthologie will work closely with Kailis Jewellery to elevate their online shopping experience, crafting a mobile-first approach that pairs an effortless shopping experience with a beautiful aesthetic in line with their design ethos.
“We recognise the importance of illustrating the Kailis story of commitment to quality, crafting gifts from nature since 1978, whilst also providing those micro-moments of delight that lead to increased brand loyalty. We look forward to driving growth and expansion for the Kailis brand.” said Sutton.
The new online shopping experience will underpin a significant organic search strategy which is being spearheaded by the Bonfire team.
“We’re really excited about the prospect of working with such a progressive local company that will allow us to leverage our search expertise to extend their brand online, and build on the ecommerce platform that Anthologie are developing.” said Evan Dela-Grammaticas, Senior Digital Advisor at Bonfire.
Work has already commenced on the project, with the new site set to be launched in February.
“We were very impressed with the strength of the proposals put forward by Anthologie and Bonfire. Not just the creative and technical abilities of both agencies, but also their collaborative approach that makes us feel like a united team from day one,” said Eithne Healy from Kailis Jewellery.