Juicebox refresh Cooper & Oxley’s brand identity to reinforce their ‘Build Experience’ ethos
Cooper & Oxley, renowned for its seven-decade legacy in WA’s commercial construction sector, has ushered in a new era with a refreshed brand identity and digital experience.
Cooper & Oxley’s directors actively engaged in the collaborative brand discovery process. Surveys and interviews by Juicebox unveiled a compelling narrative, transforming the company into a purpose-driven organisation. This presented an opportunity to encapsulate the essence of the C&O building process, ushering in a bold and pragmatic visual identity that places people and culture at its core.
The resulting brand platform, ‘Build Experience,’ encapsulates the company’s values, purpose, and the cultural elements that have fueled its success over seven decades. The refreshed bold identity features the iconic ampersand from the previous wordmark, symbolizing Cooper & Oxley’s role as a connector in the industry.
The brand’s inception followed Juicebox’s digital-first methodology, incorporating motion-oriented elements from the outset. The new website strategically reinforces the ‘Build Experience’ ethos, with each section seamlessly unfolding as users scroll. The dynamic red progression bar keeps users informed of page scroll depth and enhances image transitions, mitigating loading lag concerns. In a deliberate departure from the architectural emphasis of competitors, the photography and messaging highlight the collaborative relationships that drive Cooper & Oxley’s project success.
Juicebox Creative Director Adam Oliver said: “We are proud to have been a part of this journey with Coopers, shaping a brand that not only reflects the company’s heritage but also provides a solid foundation for their next era of success.”
Credits:
Creative Director: Adam Oliver
Brand Strategist: Gabriella Greaves
Account Director: Lucy Newman
Brand Designer: Mike Boag
Copywriter: Joe Mooney
Lead UX Designer: Matt Woodcock
UX Design: Daniel Santich & Nathan Cowley-Cooper
Project Manager: Andrew Stone
Senior Developer: Bryce Gough
Photography: Chantel Concei
