Ready! Fire! Aim! Whatever happened to Strategy?, a special presentation by legendary strategist Jon Steel is now available to watch online.
Steel gave the presentation to a Perth audience earlier this month for the Account Planning Group WA and Advertising Council Australia.
Over four decades and across three continents, Steel has helped create famous and highly effective campaigns for some of the world’s most influential brands.
Steel referenced campaigns he worked on, clients he worked with, his successes and failures. He also outlined the challenges facing advertising currently, and likened it to the fabled frog being slowly boiled, with the water temperature for the industry steadily rising.
The compelling presentation was followed by a wide-ranging Q&A session.