As reported yesterday, Hearts & Science WA has hired Joe Purdy to lead the media agency. Purdy joins from a 5 year stint at Carat where he was in the media director role. He replaces Molly Trumble who is joining Initiative.
Purdy joins Hearts & Science WA as the business continues to grow with the recent addition of Dankz to its client roster.
Rare & Rare Connect, Managing Director Callum Mackenzie said: “The Hearts business has enjoyed an extremely successful establishment period which Molly has played a massive role in. The team delivers a unique approach for its clients with exceptionally high levels of strategic thinking and service. We are sad to see Molly leave at this exciting juncture, but after many years with Omnicom the timing is right for her to take on a different challenge as we bring on a new leader to further enhance what has been achieved and continue the success Rare and all H&S WA clients have enjoyed”.
Marketforce Group CEO Adam Marshall also welcomed Purdy and paid tribute to Trumble: “I would like to take this opportunity to thank Molly for all her hard work in building the H&S WA business. Molly has done a tremendous job and we wish her every success into the future. Joe Purdy is an exceptionally talented media operator and I am delighted he is taking on the leadership of the agency. This is a great opportunity for Joe to develop the team and continue the upwards trajectory of the business”.
Said Purdy: “Bringing creative and media together to deliver business outcomes for clients is at the top of our agenda and I’m very excited to join the team at Hearts and Science and Rare to make this a reality.”